Lazada thay logo mới

2012–2014

2014–2019

2019–present

On June 20, 2019, Lazada officially refreshed its identity after 5 years. It brought the three-dimensional boxes that form letter ‘L’ and resembles heart shape, nicknamed Heartgram, next to a new sans-serif Lazada text. The change was actually implemented on app update four days earlier on June 16.

The heart shape, in a slightly different form accompanied with 2014 logo, had been teased from November 2018 on its following promos and advertisements, before being a permanent part of the logo. The recent shift comes along with a new campaign and slogan “Go Where Your Heart Beats” and was developed by Singaporean branch of Superunion.

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Lazada (2019) alternate

Alternate variant used on website, Notice the heartmark was smaller.

Lazada (2019) icon

App icon.

Lazada olympics

Official worldwide partner of Olympics logo.